17 Dec
2001
17 Dec
'01
5:09 p.m.
"D. Silver" wrote:
Is it just me or does it appear to the rest of you that the folks at Amazon, Yahoo, and fill-in-the-blank.com have been reading Howard Rheingold? For a number of dot.coms (and former dot.coms ... rip), there's a thin line between commerce and community: Online communities are set up and nurtured as portals to e-commerce.
Actually, I think they're reading books like Rosen's _The anatomy of buzz_, which argues that word-of-mouth marketing is the wave of the future in marketing. Rosen indicates that setting up "communities" that are attached to commercial sites is a great way to pursue word-of-mouth marketing. --Christian Nelson