[Air-L] Estimating adsense revenue?

Hi, Does anyone have experience estimating adsense (or other online advertising) revenue? Or know of a paper that does similar? I'm working on a project that centers on a specific blog, and I've built a good estimate of site traffic. I'm hoping to come up with an estimate of the advertising income from that traffic. Even a very, very rough estimate would be useful to me. Alternately, if anyone has contacts in online advertising that might be willing to weigh in briefly, that would be helpful as well. Thanks, Daniel Carter Assistant Professor of Digital Media School of Journalism and Mass Communication Texas State University