[Air-L] Where the term "social media" comes from?

Hi, My name is Davide and I'm trying to reconstruct the history of the terms linked with Web 2.0. I wondering: where the term "social media" come from? Can you help me? Thanks Davide -- ************************************************************* http://www.tecnoetica.it/ http://www.puntobeta.net/ skype: davide.bennato http://www.linkedin.com/in/davidebennato