Hi everyone! I've been asked to teach a brief course about transmedia branding on a communications Master programme. Students will first have an introductory module on transmedia narrative. The objective of my course is to apply transmedia concept in communication and brand marketing. In addition to Jenkins texts on transmedia, do you know books or articles focusing on this topic? Many thanks in advance! Cristina Aced Universitat Pompeu Fabra / Universitat Oberta de Catalunya www.cristinaaced.com/blog <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/h/http://www.cristinaaced.com/blog> [image: Facebook] <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/e/http://s.wisestamp.com/links?url=https%3A%2F%2Fwww.facebook.com%2Fblogocorp&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D> [image: Twitter] <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/2/http://s.wisestamp.com/links?url=https%3A%2F%2Ftwitter.com%2Fblogocorp%20&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D> [image: LinkedIn] <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/3/http://s.wisestamp.com/links?url=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fcristinaaced%20&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D> [image: Google Plus] <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/4/http://s.wisestamp.com/links?url=https%3A%2F%2Fplus.google.com%2F115516499238676362902%2Fposts%20&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D> [image: pinterest] <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/5/http://s.wisestamp.com/links?url=http%3A%2F%2Fpinterest.com%2Fblogocorp&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D> [image: about.me] <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/6/http://s.wisestamp.com/links?url=http%3A%2F%2Fabout.me%2Fcristinaaced&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D>