Hello. I'm running a series of workshop on using psychology to design behavior change technologies. The content is grounded in the behavioral sciences, digital marketing, and technology development, but I've simplified it for a wider range of practical applications. The content is all grounded in the sciences, and although I don't introduce anything you can't find in Google scholar (except some research not yet published), most of my academic peers and friends tell me the thing they appreciate is how I've organized the behavioral sciences into a concise and intuitive packaging that makes sense for interactive technologies. We're behind on our campaign, but I'll soon announce our scholarship program for masters students, and social purpose organizations. Details below. Grateful if you can share with anyone who may be interested. Best, Brian ----------------------------- Digital Psychology Workshops (Feb to May 2016) Upgrade your qualifications by learning over 50 principles of digital psychology, and by enhancing your ability to recognize and apply the same psychological recipes used by the world’s most successful technologies.
From February to May 2016, Dr. Cugelman is running a round of workshops across the USA and Canada. So far, professionals from over 650 companies, organizations and governments have completed our workshop, which boils down a massive volume of scientific research into a format that’s not just easy to understand, but also extremely practical.
These workshops are great for user experience professionals (UI/UX), interactive designers, digital marketers, content specialists, and web/mobile developers who care about human factors. They’re also great for anyone working in conversion rate optimization, online research, and any user research. Here are our two upcoming workshops: [P2] Psychology for Digital Behavior Change (2-Day Foundational Workshop) Our foundational workshop will teach you how to recognize and apply over 50 principles of persuasive psychology, while offering you exclusive psychological design resources. You’ll learn how to build technologies and campaigns that capture user attention, boost comprehension, fire-up motivation, support decision-making, win trust, and encourage behavioral change. Upcoming 2-day foundational workshops: - Seattle: 24-25 Feb 2016 - Toronto 1: 17-18 March 2016 - Vancouver: 6-7 April 2016 - San Francisco: 11-12 Apr 2016 - Palo Alto: 14-15 April 2016 - Los Angeles: 21-22 Apr 2016 - Chicago: 27-28 Apr 2016 - New York City: 2-3 May 2016 - Toronto 2: 25-26 May 2016 - Ottawa: 30-31 May 2016 - Philadelphia: 24-25 Oct 2016 LEARN MORE: http://www.alterspark.com/dbc [A1] Psychological Architectures of Digital Behavior Change (1-Day Advanced Workshop) Our advanced workshop will teach you the popular design patterns that underpin the world’s most persuasive technologies. You’ll learn the psychological design patterns behind gamification, landing pages, shaping/habit loops, feedback loops, stages of change, and more. This workshop is only available to people who have completed our foundational workshop. Upcoming advanced workshops: - Seattle: 26 Feb 2016 - Vancouver: 8 April 2016 - Chicago: 29 April 2016 - New York City: 4 May 2016 - Toronto 2: 27 May 2016 - Ottawa: 1 June 2016 LEARN MORE: http://www.alterspark.com/pa