Might be of interest to some folks. TL * * * * * * CALL FOR PARTICIPATION WORKSHOP: From HCI to Media Experience: Methodological Implications DATE: Tuesday, 4th September 2007 CONFERENCE: HCI 2007 Lancaster, UK CONFERENCE WEB SITE: <http://www.bcs-hci.org.uk/hci2007/>http://www.bcs-hci.org.uk/hci2007/ <http://www.bcs-hci.org.uk/hci2007/> WORKSHOP OVERVIEW The landscape of interactive technology design and evaluation is expanding. In the past, usability and task efficiency were the main focus for research in human computer interaction; evaluation methods worked from single user data over constrained tasks. This kind of work remains central to our discipline. However, these methods were never intended to inform or underpin the design and evaluation of media-rich, social technologies. They are not aimed at designing for quintessentially elusive concepts like "experience" and "engagement". Especially when that experience is not individual, but social, where data and performance are spread across many people, platforms and devices, and many settings, and where the lab test cannot shed light on ways that experience unfolds over time. In this workshop we invite discussion of approaches and methods aimed at the design and measurement of interactive, social media experience. The workshop will center on approaches methods that are used in the design of short-term engagement and experience, but also those that are aimed at consideration of engagement and experience over longer durations - from watching a 3-minute, socially tagged video online, to massively multiplayer games like World of Warcraft that take months to unfold, to plug-ins for social networking sites like Facebook, to social simulations like Second Life, to social and community media-archiving projects. What do these emerging experiences tell us about the methods we currently use, and the methods we need to develop? WHO SHOULD ATTEND For this workshop, we invite contributions from a diverse range of disciplines, including HCI, design, cultural studies, cognitive science, psychology, film and media studies, game studies, and anthropology, among others, to explore how interactions with technology become experiences, and in particular, social and/or intimate experiences. Participants are to explore questions such as the following: * What is an experience? * What are the ways in which qualitative and quantitative measures can weave together? * How can we operationalize critical categories into nuanced yet verifiable scientific methods? * How do we make sense of data that are gathered into meaningful reflections of people's experience? * What skills are needed for "experience design"? The workshop will be a full-day event and will be open to a maximum of 15 participants. Please note that registration to the HCI2007 conference is required, at least for the day of the workshop. For details about conference registration, please visit <http://www.bcs-hci.org.uk/hci2007>http://www.bcs-hci.org.uk/hci2007 <<http://www.bcs-hci.org.uk/hci2007>http://www.bcs-hci.org.uk/hci2007> WORKSHOP FORMAT This is a full-day workshop. The morning session will consist of short presentations and discussion of participants' position papers - where participants will be asked to raise questions that are central to their current work in designing and evaluating experiences. Participants will be encouraged to bring examples of their work, or of others' work that has either eluded analysis from traditional methods, or has inspired the development of new methods of design and analysis that more effectively reflect people's experiences. We encourage participants to think broadly, from games to fairground rides to immersive learning contexts to psychotherapeutic environments - any experiences that can inform approaches that lead to deeper understanding of online and embodied media experience. In the afternoon session, participants will break into small groups depending on their main interest and discuss topics. At the end of the workshop, the small groups will report back, which will form the basis for a plenary discussion. ORGANIZERS Elizabeth Churchill (Yahoo! Research) Jeffrey Bardzell (Indiana University School of Informatics) SUBMISSIONS 4-page position papers should be submitted to Elizabeth Churchill (elizabeth.churchill@yahoo-inc.com) by July 25th, 2007. Please mark the subject header "HCI 2007 Workshop Submission". For the position paper, please use the Word Template that can be found on the workshop website. <http://disc.brunel.ac.uk/HCI2007elearningworkshop/>http://disc.brunel.ac.uk/HCI2007elearningworkshop/ <http://disc.brunel.ac.uk/HCI2007elearningworkshop/> Acceptance notifications will be sent by August 2nd, 2007, in time for the early bird registration for the conference. DATES ----- 25 July 07 - position paper deadline 02 Aug 07 - notification of acceptance 05 Aug 07 - early bird registration deadline conference 25 Aug 07 - presentation slides deadline 04 Sept 07 - workshop -- _____________________________________________ Please make sure to use <mailto:tltaylor@itu.dk>tltaylor@itu.dk (not my GMail account) for correspondence.