[Air-L] SNS quote search

Dear AOIRst, "In social media network you cannot really control what people will say, but you can suggest what people will talk about". I have been desperately trying to search for the article with this quote which I have read two or three years ago. Unfortunately then I did not took note of the title of the article which I like to include in a research. Has anyone come across it (or something similar)? I will really be very grateful for the trace route! Thanks Norman Pena UPS (Phd Candidate) Rome, Italy