I recommend looking at the work of Ines Mergel at the Maxwell School of Public Policy at Syracuse. http://faculty.maxwell.syr.edu/iamergel/ Sent from my mobile phone On Nov 8, 2011, at 9:36, "Steven Clift" <slc@publicus.net> wrote:
Please reply to: clift@e-democracy.org
I am looking for recommendations on readings on the detailed process of developing an organization's social media strategy, example social media strategy development process templates, and some actual government or non-profit strategy documents. The more tactical the better. We've covered the tools, the glitz, the fluff, and "just because everyone else is doing it" doesn't get you beyond slapping up a Facebook Page that surprises you with interaction (or often no one saying anything) and Tweeting short announcements.
Along those lines grad students in my "Social Media: Engaging Democracy and Communities Online" course at the U of M Humphrey School are also interested in learning more about the state of the art in measuring ROI in terms of social media allocation of resources from staff time to the tools used for various goals.
Any suggestions?
Steven Clift - http://stevenclift.com Executive Director - http://E-Democracy.Org Follow me - http://twitter.com/democracy New Tel: +1.612.234.7072 _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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