Dear, The pre-conference will discuss the impacts of the development of digital platforms, considering the ensemble of these changes and the centrality of the new global system of culture in economic, political and cultural terms. For our purposes, three themes that constitute the basic methodological model of the Brazilian Political Economy of Communications (PEC) analysis will be discussed: (1) in the core level, the problem of labour, which is related to the forms of value production involved in them, the work in the production of the platforms and the labour mediated by the platforms; (2) in the microeconomic level, the relations between market structures and the strategies of relevant actors in different countries; (3) in the macro-social level, the problem of sovereign responses, considering regulation, governance, the development of public policies and community alternatives. Date and time: 29-30 June 2024 Location: University of Canterbury, in Christchurch. https://obscomplataformas.com.br/en/cfp-iamcr-pre-conference-approaches-to-d... -- OBSCOM/UFS Observatório de Economia e Comunicação Projeto Governança Econômica de Plataformas <https://bv.fapesp.br/pt/auxilios/111180/a-governanca-economica-das-redes-digitais-para-uma-analise-dos-mercados-e-da-concorrencia-da-interne/> Processo Fapesp: 21/06992-1 Contato: regulacao.ufs.fapesp@gmail.com Site: www.obscomplataformas.com.br Universidade Federal de Sergipe