Hi Julie, I would echo the recommendations already made, and you may also find a recent chapter I wrote about the development of the Lifestyle Blog Genre useful. It looks at the early stages of the monetisation of personal blogging in Malaysia, arguably a precursor to the now more common social media microcelebrities. https://www.academia.edu/30873824/The_Lifestyle_Blog_Genre All the best, Julian --- *DR JULIAN HOPKINS* Lecturer in Communication School of Arts & Social Sciences Building 2, Level 6, Room 16 (2-6-16) Monash University Malaysia Jalan Lagoon Selatan 47500 Bandar Sunway Selangor Darul Ehsan Malaysia T: +60 3 5514 4920 E: julian.hopkins@monash.edu W: sass.monash.edu.my <http://www.sass.monash.edu.my/>
Message: 2 Date: Mon, 9 Jan 2017 09:32:35 +0100 From: Guillaume Dumont <guidumo@gmail.com> To: Lisa Silvestri <lisaesilvestri@gmail.com> Cc: air-l@listserv.aoir.org Subject: Re: [Air-L] Social Media and Self Branding Message-ID: <CAJ_UJxX-bKxkJvKAcOS_MnEmQ5V8kRQP_92K9yLHCJGULwXxfw@mail.gmail. com> Content-Type: text/plain; charset=UTF-8
Hello Julie,
I've written a few papers discussing the imbrication of self-branding (labor) with the contractual impediments of sponsorship and its impact on the everyday work and life based on ethnographic research with high profile professional rock climbers. Please have a look here https://obs-edu.academia.edu/GuillaumeDumont and do not hesitate to ask for copies.
In addition of the works already mentioned by other members, you might be interested in consulting the following papers, although they are not exactly framed in the critical perspective you're looking for:
- Parmentier, M.-A., Fischer, E., & Reuter, R. (2013). Positioning person brands in established organizational fields. *Journal of the Academy of Marketing Science*, *41*, 372–387. - Labrecque, L. I., Markos, E., & Milne, G. R. (2011). Online Personal Branding: Processes, Challenges, and Implications. *Journal of Interactive Marketing*, *25*(1), 37–50.
Cheers,
Guillaume