i meant "or." actually, i can't get into the article, but it does seem as if there is an interesting outlier (i think more as the adj. "social" modifying an adj. "media," rather than the noun-phrase "social media"... depending on how exact one wants to be, but anyway, the phrase "it would seem essential for careful pretesting to be done on *social* *media* messages" occurs in Problems and Challenges in Social Marketing Paul N. Bloom and William D. Novelli The Journal of Marketing<http://www.jstor.org/action/showPublication?journalCode=jmarketing> Vol. 45, No. 2 (Spring, 1981), pp. 79-88 (article consists of 10 pages) Published by: American Marketing Association<http://www.jstor.org/action/showPublisher?publisherCode=ama> Stable URL: http://www.jstor.org/stable/1251667 On Wed, Sep 22, 2010 at 10:33 AM, David Golumbia <dgolumbia@gmail.com>wrote:
i'm not seeing the christian right uses of the actual phrase "social media" in google scholar, nor any references prior to 2004 that appear genuine. there is a reference to *The Social Media Marketing Book* from 2000, but just thanks to excellent gscholar metatdata--that book was actually published in 2009.
gnews "social media" search from 1990-present showing no uses prior to 2004:
http://news.google.com/archivesearch?as_user_ldate=1990&as_user_hdate=2010&q...
gcholar exact phrase "social media" search 1900-2000, with 7000 hits but none of them as far as i can tell actually including the phrase "social media" unless there is wonky metadata that has miscategorized the book:
http://scholar.google.com/scholar?as_q=&num=100&btnG=Search+Scholar&as_epq=s...
can you give links to some of the earlier references?
On Wed, Sep 22, 2010 at 10:23 AM, jeremy hunsinger <jhuns@vt.edu> wrote:
the term social media has been around for ages, at least according to google scholar, which went back to 1997, then before that in theology/liturgy studies to quite far back.... Social media has something apparently to do with some Christian right in its early uses
the technological use of the term seems to have really taken off in 2004-5 according to
http://news.google.com/archivesearch?q=social+media&ie=UTF-8&oe=UTF-8&btnG=S...
social software was coined by ross mayfield i think, though it may have been someone else. one of the founders of the social software alliance that i was part of.... It came before social media by popularity for 2 years as per:
http://news.google.com/archivesearch?q=%22social+software%22&btnG=Search+Arc...
personally, i tend not to buy into the 'who coined the term' and arguments of origination. In this case... I don't think it is even that important.
Jeremy Hunsinger Political Science Center for Digital Discourse and Culture Virginia Tech
() ascii ribbon campaign - against html mail /\ - against microsoft attachments
You cannot depend on your eyes when your imagination is out of focus. --Mark Twain
_______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- David Golumbia dgolumbia@gmail.com
-- David Golumbia dgolumbia@gmail.com