We had 1 TV when I was a kid and which program to watch became a matter of negotiations-we took turns selecting programs for the week each Monday rotating the order of who selected (Dad was always 1st). As kids, we would deal with siblings: if you pick this then I will pick that for you or I know you like this program, I will pick it so we will be sure to get to see it--if they didn't help me then next time I would pick something that would conflict with their program--taught us good skills. People today do not need to consider others in selecting their environment and it shows for sure--"I am the center of the universe, just show me what I want, or what will interest me, or what I will buy..." IMHO some of that is good in a busy world, but it is easy to slide into "I demand and deserve to be the center" Judy Rice UX Engineer Message: 8 Date: Thu, 17 Sep 2009 11:25:08 +0200 From: "Dominik M. Rosenauer" <rosenauer@mac.com> To: Peter Timusk <ptimusk@sympatico.ca> Cc: List Aoir <air-l@listserv.aoir.org> Subject: Re: [Air-L] Family in the 21st century on TV Message-ID: <52715DCA-0558-46D6-BF61-D0C3A416BB4D@mac.com> Content-Type: text/plain; charset=us-ascii; format=flowed; delsp=yes in my childhood years tv started at 5pm (!) and ended at midnight with the austrian anthem (late 70s). I was allowed to watch from 5-6:30 now there is a special program for mornings which is aimed at a broad spectrum of viewers, than there is program for elderly, at midday starts the program for kids and at noon the shows for youngsters, teenagers and twens. we live in a country where national tv has two channels. one for viewers 50+ and one for the advertiser-relevant twens-40s. I think that it is a very true observation, that nowadays shows are for different groups of viewers - which was not so when shows were made for families (I dream of Jeannie, Falconcrest, Dallas to name a few). I do think that the advertising industry plays a big role in this change when cartoons are made for TV which are made for different age groups and before and between them the ads are tailor- made for the program. Also the decrease in the price of the tv-sets played a role, because in the old days (60s, 70s) only a few families over here could afford more than one tv-sets at home. dominik m rosenauer e dmrosenauer@psycheonline.at h www.psycheonline.at t +43.1.9135584 m +43.664.5315478 Am 17.09.2009 um 11:11 schrieb Peter Timusk: ************************************* NOTICE: This email message is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender by reply email and destroy all copies of the original message.