Dear AoIR-ists, On behalf of the Local and Program Chairs, and the CATaC Executive Committee, I'm very pleased to pass on to you the first CFP for CATaC (Cultural Attitudes towards Technology and Communication) '10: diffusion 2.0: computing, mobility, and the next generations. Venue: University of British Columbia, Vancouver, Canada. Dates: 15-18 June, 2010. The CATaC conference series provides a premier international forum for current research on how diverse cultural attitudes shape the implementation and use of information and communication technologies (ICTs). The conference series brings together scholars from around the globe who provide diverse perspectives, both in terms of the specific culture(s) they highlight in their presentations and discussions, and in terms of the discipline(s) through which they approach the conference theme. Original full papers (especially those which connect theoretical frameworks with specific examples of cultural values and practices) and short papers (e.g. describing current research projects and preliminary results) are invited. Topics of particular interest include but are not limited to: Mobile technologies in developing countries New layers of imaging and texting interactions fostering and/or threatening cultural diversity Theoretical and practical approaches to analyzing "culture" Impact of mobile technologies on privacy and surveillance Gender, sexuality and identity issues in social networks Cultural diversity in e-learning and/or m-learning Both short (3-5 pages) and long (10-15 pages) original papers are sought. See submissions for information about submitting papers and formatting guidelines. Please see the conference web site - <http://www.catacconference.org> - for further details regarding accommodations, submission procedures, etc. We look forward to receiving your submissions and to welcoming you to Vancouver in 2010! Local Chair: Leah Macfadyen (UBC) Local Co-Chair: Kenneth Reeder (UBC) Program Chair: Herbert Hrachovec (University of Vienna) Executive Committee: Lorna Heaton (Université de Montréal, Canada) Maja van der Velden (University of Oslo, Norway) Fay Sudweeks (co-chair, CATaC) Charles Ess (co-chair, CATaC)