The Mobile Studies Congress (MSC), a renowned annual international event, is excited to announce its fifth edition, scheduled for November 16-17, 2024, in Ningbo, China. This year’s congress operates under the theme “Go Mobile, Stay Smart,” focusing on the transformative intersection of mobile technologies and artificial intelligence (AI). We cordially invite professionals, researchers, creatives, enthusiasts, faculty members, and students to submit paper, panel, and workshop proposals that delve into the latest trends, challenges, and opportunities within the mobile creative practice, mobile communication, media, and AI industries. The Fifth Mobile Studies Congress is proudly hosted by the Sino-German Faculty of Branding at Zhejiang Wanli University. Known for its branding and applied sciences expertise, the host is uniquely positioned to drive the discussion on leveraging AI in the mobile era. Mobile Studies International (www.msi.wiki) and the Mobile Innovation Network & Association (www.mina.pro) co-design and co-organize the event. These organizations have a wealth of experience facilitating impactful discussions and collaborations across the mobile industry, creative sectors, community, and research organizations for over a decade each, making them ideal partners for this congress. MSC Theme and Focus The theme “Go Mobile, Stay Smart” encapsulates the congress’s core objective: exploring how AI can enhance the mobile experience and ignite innovation within the sector. We invite paper, panel, or workshop submissions that address, but are not limited to, the following topics: • Brand Communication in the Mobile AI Age • Mobile AI and Sustainability • Mobile AI and Consumer Behaviour • AI-Powered Mobile Storytelling • AI-Assisted Mobile Journalism • AI and Mobile Media • AI-Empowered Mobile Communication • Ethical Implications of AI in Mobile Contexts • Mobile Creative Applications in the AI Age • Mobile Photography, Smartphone Filmmaking, and AI • AI Impact on Advertising, Marketing, and Branding • Mobile Learning and AI • AI and Mobile Health Communication • Mobility Patterns and AI Analysis • AI-Enhanced Mobile Experiences in Tourism, Hospitality, and Entertainment • AI, Remote Work, and Mobile Workforce • AI in Mobile Gaming • Mobile Communication and AI for Emergent Responses • AI, Mobile Technologies, and the Elderly Submission Guidelines We seek original research, case studies, showcases, project presentations, and theoretical papers that provide valuable insights and foster discussions on “Go Mobile, Stay Smart.” We also invite interested parties to submit proposals for workshops, roundtables, and panel discussions that align with the congress’s theme. We encourage participation from various stakeholders, including researchers, developers, designers, filmmakers, marketers, policymakers, and educators. Important Dates: • Submission Deadline: August 31, 2024 • Notification of Acceptance: September 15, 2024 • Presentation Slides Submission Deadline: November 13, 2024 We eagerly anticipate your contributions and look forward to fostering an enriching dialogue on the future of AI in the mobile industry. Click the following link to register your participation and submit your proposal (a 250-word abstract with a 150-word biographical note). MSC2024 Registration: https://forms.office.com/r/zBUnVsLkjH For any queries regarding paper submissions, please contact the organizing committee at xuxiaoge@zwu.edu.cn Main Venue The congress will be held at Zhejiang Wanli University, which offers state-of-the-art facilities and excellent accessibility for international participants. Ningbo, a dynamic city known for its vibrant technology sector, provides an inspiring backdrop for this landmark event. Satellite Venues Brand University of Applied Sciences, Hamburg, Germany Department of Mass Communication & Journalism, University of Rajshahi, Rajshahi, Bangladesh Anwar Jamal Kidwai Mass Communication Research Centre, New Delhi, India Department of Media and Communication Studies, University of Malaya, KL, Malaysia School of Communications, Soochow University, Suzhou, China School of Journalism and Communication, Chongqing University, Chongqing, China Xiangshan College of Television and Film, Xiangshan, China The academic publications from the past Mobile Studies Congress include Mobile Story in An Age of Smartphones (Schleser and Xu 2021), Coping with COVID-19, the Mobile Way: Experience and Expertise from China (Xu, 2022), and COVID-19 News Reporting and Engaging in the Age of Social Media: Comparing ‘Xinhua News Agency’ and ‘The Paper’ (Chen and Xu, 2021) as well as Sightlines Special Issue Smartphone Filmmaking – Past, Present and Future https://www.aspera.org.au/issue-5. Congress Events: International Symposium of Brand Communication Symposium (ISBC) International MINA Smartphone Film Festival (MINA) International Symposium of Mobile Storytelling (ISMS) AI and SDG Storytelling Workshop AI and Mobile Filmmaking Workshop Chairs of Mobile Studies Congress 2024: Dr. Xiaoge Xu, Professor, Sino-German Faculty of Branding, Zhejiang Wanli University, China Dr. Max Schleser, Associate Professor, Swinburne University of Technology, Australia Congress partners: Centre for Transformative Media Technologies, Swinburne University of Technology, Melbourne, Australia Department of Media and Communication Studies, University of Malaya, Malaysia Anwar Jamal Kidwai Mass Communication Research Centre, India Sino-German Faculty of Branding, Zhejiang Wanli University, China ERS e-Research & Solutions and uMax Data, Macau, China Asia-Pacific Communication Exchange Association, Macau, China School of Communications, Soochow University, Suzhou, China School of Journalism and Communication, Chongqing University, Chongqing, China Ningbo City Image Building and Communication Base, Ningbo, China Xiangshan College of Television and Film, Ningbo, China