Apologies for the unsolicited email! I am in the process of designing a course on social media for MBA students. Any recommendations for books, articles, chapters and videos is deeply appreciated. I would like to have more non-marketing aspects covered in the course. Some of the books in the market are too journalistic / rhetorical. I need balanced material with bit of theory (so that course will not be outdated early), more applied and exciting for MBA students! Thanking you, Regards, Vignesh. http://web.iitd.ac.in/~vignesh/ _______________________________________ P. VIGNESWARA ILAVARASAN, PhD Dept. of Management Studies Indian Institute of Technology Delhi Hauz Khas, New Delhi 110016 India M:+91 9910230407; O: +91 11 2659 1174; H: +91 11 2659 1936. E: vignesh@iitd.ac.in W:http://web.iitd.ac.in/~vignesh/ On Sat, Aug 3, 2013 at 2:31 AM, Alan Bilansky <alanbilansky@gmail.com> wrote:
Thanks, everybody, for the ideas. Just what I needed!
/Alan
PS: If anyone was following this thread, I received a couple of responses off-list. Email me personally and I'll pass on that info. to you.
On Thu, Aug 1, 2013 at 7:34 PM, Alan Bilansky <alanbilansky@gmail.com>wrote:
Good people,
I'm looking for a good reading or other media--ideally short and accessible to undergrads--to introduce the concept of companies profiting from the uncompensated labor of user-generated content and other online behavior. What has worked in your classes when you have introduced this concept?
Many thanks!
-- Alan Bilansky
alanbilansky@gmail.com (201) 743-8670
-- Alan Bilansky
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