We are excited to invite you to the *Social Media & Society in India Symposium (SMSI 2025)* taking place on April 4-5, 2025 at the University of Michigan, Ann Arbor. Even if you do not do work in India, take a look at the exciting list of topics, some of which speak to how social media is impacting society everywhere around the world, and it's free to view online! The conference is running in its 5th iteration and has in the past featured an unique blend of speakers, who are typically practitioners and professionals.This year's symposium brings together leading journalists, digital activists, researchers, and media professionals to explore the evolving role of social media in democracy, activism, business, and representation in India. *What to Expect* - *Panels & Talks* - The symposium will comprise of 5 sessions over two days, featuring lightning talks and moderated discussions. Day 1 (April 4) of the symposium will feature panels related to the theme of Citizenship and Democracy and Day 2 (April 5) will feature panels centred around the Social and Economic Aspects of social media platforms. - *Student Research Session* - Day 2 will also feature a session with poster presentations by student researchers on various aspects of Social Media and Society - *1:1 Office Hours and Interactions * - A chance to set up 10 minute zoom appointments with your favourite speakers at the conference - *AI & Social Media Workshop* – Day 2 will feature a workshop on “Integrating state-of-the-art AI tools in Social Media work” led by Dr. Kiran Garimella 📌 View Program Schedule & Speakers <https://joyojeet.people.si.umich.edu/program.html> *Register Now* 🔗 The conference is open for registration for both in-person and online attendees: Sign Up Here <https://docs.google.com/forms/d/e/1FAIpQLSe46Yskja8W9ZioyB0tACF4WzqriHp9LPI083BypGZvzEUMwg/viewform?usp=dialog> 🌐 Symposium Website <https://joyojeet.people.si.umich.edu/influencers.htm> We look forward to thought-provoking discussions and meaningful exchanges. Hope to see you in Ann Arbor! Best, Joyojeet Pal Associate Professor University of Michigan