Dear colleagues: I am pleased to announce my new book <http://www.amazon.com/Seven-Layers-Social-Media-Analytics/dp/1507823207/ref=sr_1_1?ie=UTF8&qid=1436094425&sr=8-1&keywords=Seven+Layers+of+Social+Media+Analytics> on *social media analytics*. The book offers concepts, tools, tutorials, and cases studies to understand and analyze the seven layers of social media data, including *text, actions, networks, apps, hyperlinks, search engine, and location layers. * It is non-technical in nature best suited for business (and information systems) students, professors, and manager. Here is how the book is structured: Chapter 1: The Seven Layers of Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Social Media Text Analytics Chapter 4: Social Media Network Analytics Chapter 5: Social Media Actions Analytics Chapter 6: Social Media Apps Analytics Chapter 7: Social Media Hyperlinks Analytics Chapter 8: Social Media Location Analytics Chapter 9: Social Media Search Engine Analytics Chapter 10: Aligning Social Media Analytics with Business Goals The book also comes with a companion site (http://7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus. It is available through Amazon Store <http://www.amazon.com/Seven-Layers-Social-Media-Analytics/dp/1507823207/ref=sr_1_1?ie=UTF8&qid=1436094425&sr=8-1&keywords=Seven+Layers+of+Social+Media+Analytics> and CreateSpace <https://www.createspace.com/5264856> Store. I am sorry if you receive multiple copies of this email. Sincerely, -- Gohar Feroz Khan, PhD Assistant Professor Korea University of Technology & Education (KoreaTECH) 1600 Chungjol-ro Byungcheon-myun Cheonan city, 330-708, South Korea Office: 82-41-560-1415; Mobile: +82-10-5510-8071 email: gohar.feroz@kut.ac.kr ------------------------------------------------------- Director Centre for Social Technologies <http://centreforsocialtech.com> Associate Editor Journal of Contemporary Eastern Asia <http://eastasia.yu.ac.kr/> I blog here <http://gfkhan.wordpress.com/dr-khan/> --------------------------------------------------------------------- Stay tuned for my new book on 7 Layers of s <http://7layersanalytics.com/introduction-to-the-book/>ocial media analytics to be available soon... <http://7layersanalytics.com/introduction-to-the-book/>.