Hello all, I am looking for reading suggestions for how to develop a robust sample for qualitative content analysis of web content that is not specific to a particular platform or period of time. Here's the scenario: We are looking to create a comparative analysis of 'screen time' advice available for parents. This includes advice from commercial providers, government, NGOs, peer-to-peer discussion sites, bloggers and beyond. We can create a typology of these different categories of advice-givers and once the sample is generated will be using a deductive analysis framework based on the parental mediation literature (in part looking to see if popular advice and research literature match up). But before we get there we are struggling to generate a sample that is both purposive (representing the different categories of institutions and individuals acting as advice-givers) and yet also representative within those categories. Sonia Livingstone and I conducted a short version of this exercise for a policy brief <http://eprints.lse.ac.uk/66927/> on screen time earlier this year, but now want to extend this into a more detailed study. Any suggestions for methods readings and/or examples of work that have achieved something similar are most welcome! Best, Alicia Dr Alicia Blum-Ross Research Officer, Parenting for a Digital Future Department of Media & Communications London School of Economics and Political Science www.parenting.digital