<fontfamily><param>Geneva</param>Reminder: Call For Papers Special theme issue of the Journal of Broadcasting and Electronic Media: New Media and the Commercial Sphere New Media and the Commercial Sphere is the title of a special issue now being planned for the Journal of Broadcasting and Electronic Media. This issue will be guest co-edited by Matthew P. McAllister of the Department of Communication Studies at Virginia Tech and Joseph Turow of the Annenberg School for Communication at the University of Pennsylvania. The interrelationships between society's commercial sphere and such new electronic media as the wired Internet, the wireless Web, interactive television, and digital radio have not received enough scholarly attention. This special issue is intended to encourage research on a broad spectrum of topics relating to the process and effects of marketing and advertising on the emerging digital interactive media environment. Submission deadline for papers is August 1, 2001 Possible relevant topics include, but are not limited to, the following: ** The impact of the new media environment on traditional commercial media, and vice versa; ** The role of media conglomerates-including the use of internal synergies and joint ventures-in developing the new media sphere; ** The impact of the new digital commercial environment on journalism in new and traditional media; ** Forces encouraging or discouraging the blurring of advertising and media content in the new media realm; ** The implications of electronic commerce for the media system; ** Critical studies of advertising and marketing in the new media; ** The influence of commercial Web content on traditional media; ** The process and implications of database/target marketing; ** The industrial construction of audiences in the new media environment; ** Digital production and manipulation of advertising imagery; ** The process, nature and effects of interactive advertising; ** Textual and content analyses of advertising on new media. We encourage a variety of theoretical and methodological approaches to this broad area. Manuscripts should conform to the guidelines of the Journal of Broadcasting and Electronic Media. (For detailed information, see http://www.beaweb.org/pubs1.html) To be considered for the special issue, manuscripts must be received by August 1, 2001. Inquiries and five copies of the manuscript should be sent to: Matthew P. McAllister Department of Communication Studies Virginia Tech Blacksburg, VA 24061-0311 540-231-9830 (phone); 540-231-9817 (fax) e-mail: <color><param>0000,0000,00FF</param>mattm@vt.edu </color></fontfamily>