I think the problem is that measuring the effectiveness of social change techniques, especially in the political arena (this is about advocacy, right?), isn't all that easy. The link between technique > Application > result is full of confounding variables and alternative possibilities. It is easy to see when something happens, much more work to substantiate the cause. John John G. McNutt, Professor University of Delaware School of Public Policy and Administration Coordinator, MPA Nonprofit Concentration Newark, DE 19716 Voice: 302.831.0765 Fax 302.831.4425 mcnuttjg@udel.edu UD Experts http://udapps.nss.udel.edu/experts/17480775379-John_G_McNutt Be ashamed to die until you've won some victory for humanity-Horace Mann Somebody has to do something, and it's just incredibly pitiful that it has to be us. Jerry Garcia **************************************************************************** *********** -----Original Message----- From: air-l-bounces@listserv.aoir.org [mailto:air-l-bounces@listserv.aoir.org] On Behalf Of André Brock Sent: Friday, July 27, 2012 6:43 PM To: air-l@listserv.aoir.org Subject: [Air-L] social change? via Radhika: I find many usability surveys that test for how the interface is usable or not - but they dont necessarily test for the effectiveness of content in relation to conveying the social change and advocacy part This describes information science in a nutshell. Can i steal? André _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/