This paper may provide you some good theoretical and findings insights in relation to internet USAGE: http://www.stanford.edu/group/siqss/itandsociety/v01i04/v01i04a05.pdf In addition, there are many references in the paper that could be useful to you purposes. You might want to take a look at them as well. Good luck, HGZ Homero Gil de Zuniga http://www.homero.educations.net Project Assistant for the Journalism & Mass Communication Department www.journalism.wisc.edu UNIVERSITY of WISCONSIN-MADISON http://www.wisc.edu PO BOX 260022 53726 Madison WI, USA e-mail: hgildezuniga@wisc.edu Office: (608) 263-7852 "It is nice to be important... but it is much more important to be nice". Is anyone on this list familiar with theories that specifically address USAGE of the Internet or related content and services? I'm fully aware of theories that explain the intention to adopt, the decision to upgrade, and the decision to continue using a service. But have there been any theories that have directly addressed usage patterns or behaviors? I'd appreciate your help with this, as I don't like going into uncharted territory.... Philip Sidel Assistant Professor of Marketing The International University of Japan Graduate School of International Management Phone: 81-(0)25-779-1400 Fax: 81-(0)25-779-4443 Email: psidel@iuj.ac.jp _______________________________________________ Air-l mailing list Air-l@aoir.org http://www.aoir.org/mailman/listinfo/air-l