Hi Mengyao, If I am not mistaken, you are drawing on opinion-seeking and opinion-leading literature in an online context. Related keywords may be lurkers, information-seeking, observers, bystanders. Useful, top journals: Journal of Computer-mediated Communication; Computers in Human Behaviour; and, surprisingly maybe: Tourism Management (best for scales, detailed literature reviews, clear methodology). I am doing research on similar paradigms. Best, Jan On Mon, 18 Feb 2013 10:27:54 -0000, Maya Yuan <maya.yuan2010@gmail.com> wrote:
Hi everyone, I’m doing a project that focuses on how people consume and respond to political content on a Twitter-like social network site. I was planning to target both active people who are highly interested in these contents, showing by posting comments (I actually found this group of people via reading the comments they posted on) or re-sending them; and passive consumers, who basically only read these contents. The problem is, it is hard to reach these passive population on a social network site. Does anyone have tips on locating these people or any literature about this question? Many thanks.
Mengyao Yuan PhD student of sociology University of Edinburgh Email: maya.yuan2010@gmail.com _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
Join the Association of Internet Researchers: http://www.aoir.org/
-- Jan Christian Breitsohl Lecturer in Marketing Psychology Aberystwyth University Cledwyn Building SY23 3DD Aberystwyth Office: +44 (0) 1970 622506 Mobile: +44 (0) 7411 0086 00 Email: jab99@aber.ac.uk Find me on: http://www.linkedin.com/pub/jan-breitsohl/26/72/348 http://www.mendeley.com/profiles/jan-breitsohl/