Hello, This semester two excellent dissertations on the video game industry has been published from Swedish Universities. So if you have any interest in this industry, these two are worth while checking up. Sandquist, Ulf (2010). Digitala drömmar och industriell utveckling: En studie av den svenska dator- och tv-spelsindustrin 1980-2010. Department of Economic history. Umeå University, Sweden. (eng. trans. Digital dreams and Engineering: A study of the Swedish computer and video game industry, 1980-2010) Eng. abstract and thesis can be fund at: http://www.avhandlingar.se/avhandling/228ab0a816/ Dymek, Mikolaj (2010). Industrial Phantasmagoria: Subcultural Interactive Cinema Meets Mass-Cultural Media of Simulation. The Royal Institute of Technology, Sweden. Eng. abstract and thesis can be fund at: http://www.avhandlingar.se/avhandling/cf86a62e02/ Peter Zackariasson, Ph.D. Assistant Professor Gothenburg Research Institute University of Gothenburg School of Business, Economics and Law P.O. Box 603 SE 405 30 Gothenburg Sweden Phone +46 31 786 53 88 Mobile +46 70 719 71 71 Web www.zackariasson.com Latest publications: Virtual identities and market segmentation in marketing in and through Massively Multiplayer Online Games (MMOGs). Services Marketing Quarterly, 31(3). Paradigm Shifts in the Video Game Industry. Competitiveness Review, 20(2). Cyberkapitalism, om konsten att tjäna pengar på att döda drakar, stjäla vapen och dansa naken i virtuella världar. Stockholm: Kalla Kulor förlag.