Re: [Air-l] I'm researching virality in social networks : suggested papers?

General Process Theory is social science 101. Paraphrasing (IMHO): Human behavior is lawfull and measurable. It is the underpinnings for 150 years of empirical research in all the social sciences, particulary psychology and sociology. Contrasted with qualitative approaches that provide descriptive methods.

It has some current challenges based on advances in learning theory, cognitive neuro-science and biological sciences, but it remains largely intact.

Oh. Behaviorism. Thanks. --e