My favourite example of data mining in marketing is in "Permutation City" by Greg Egan, Orion/Millennium: London, 1994. The protagonist receives spam video calls from avatars representing family members and friends, who try to sell her products. One day her spam detector lets a spam call through (the avatar is of her mother, I think) and it is so accurate that she gets tricked and keeps watching until it starts making the sales pitch. She curses herself, because she realises that the marketing company will use her response to improve its algorithms, thus making it harder for her own spam detection system to block future spam calls. Rob Ackland On 03/09/14 05:46, max gindt wrote:
Good evening, since some of you asked for my reading list, here it is.
- Jaron Lanier, Who owns the future? - Thomas Pynchon, Bleeding edge - Evgeny Morozov, To save everything, click here - Dave Eggers, The Circle - Luke Dormehl, The Formula - Big Data - Das neue Versprechen der Allwissenheit (collected essays) - Mercedes Bunz, Die stille Revolution - Daniel Miller, Das wilde Netzwerk: Ein ethnologischer Blick auf Facebook - Alain Desrosières, Prouver et gouverner - Shintaro Miyazaki, Algorythimisiert - Eine Medienarchäologie digitaler Signale und unerhörter Zeiteffekte
As you can see, there are some books which are very accessible and written in a journalistic manner, especially Dormehl. Eggers' book which is only now getting popular in western europe is, I think, the near perfect depiction of the very-near future, although with little literary merit. Pynchons' has almost no place on the list but is still inspired by 2000-style internet... Desrosières writes about the use of statistics in government so not directly internet-related but still an interesting subject for those interested in probabilistic governing, which as a subject of course extends to data-based profiling and grouping. Finally, Miyazaki, with a historical approach details various technological developments and social uses all tending toward the all-day use of algorithms in our machines.
So, again, what are your suggestions (and thanks for those already given)?
Max
On Tue, Sep 2, 2014 at 7:56 AM, Stine Gotved<gotved@itu.dk> wrote:
Yes, I agree on Morgan - also his "Black Man" is fantastic. Please, share the reading list! :) Stine
On 01/09/14 22.43, "Alejandro Tortolini"<alemtor@gmail.com> wrote:
I think "Altered carbon", by Richard K. Morgan. Best,
Alejandro Tortolini Buenos Aires, Argentina
2014-09-01 17:37 GMT-03:00 max gindt<gindtmax@gmail.com>:
Dear Air-L-isti,
some time ago I reviewed a few fiction- and non-fiction-books portraying technological change, data protection questions, big data-based marketing etc. Morozov, the latest Pynchon, Jaron Lanier, Mercedes Bunz, Dave Eggers' The Circle among other books, the aim being popular books illustrating the many near-future tech-related questions of our time.
My question to the distinguished readers of this list being this: With which book would you personally continue the series? No matter what format or perspective (or degree of complexity).
Thank you very much for any pointers and advice, Max Gindt Brussels _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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-- Alejandro Tortolini http://dooid.me/aletor _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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