Jeff, Wow, thanks so much for all the sources, I look forward to checking them out. Best, - jacqueline -- Jacqueline Vickery Co-Coordinating Editor, FlowTV.org Department of Radio-Television-Film University of Texas - Austin On Tue, Mar 31, 2009 at 3:14 PM, Jeff McCarthy <jeff.mccarthy@mmu.ac.uk>wrote:
Hi Jacqueline
I'm researching a very similar area (football SNS) so would be fascinated to see what you find too. I haven't come across anything specifically with sports fandom and use of the internet regarding social media. I have however found these articles very useful:
* Brown et al 2007 "Word of mouth communication within online communities: conceptualizing the online social network", JOURNAL OF INTERACTIVE MARKETING VOLUME 21 / NUMBER 3 / SUMMER 2007
* Moutinho et al 2007 "Surf Tribal behavior: a sports marketing application", Marketing Intelligence & Planning Vol. 25 No. 7, 2007, pp. 668-690.
* Kozinets, R. (2006) "Click To Connect: Netnography and Tribal Advertising", Journal of Advertising Research, September 2006, pp. 279-288
* Rowley, J., Kupiec-Teaham, B. and Leeming, E. (2007) “Customer community and co-creation: a case study”, Marketing Intelligence & Planning, Vol.25, No.2, pp. 136-146.
* Chadwick, S., Garford, W., Guimaraes, G., O’Reilly, D. (2008) “The formation, organisation and management of MyFootballClub: Implications for marketing practice”, Journal of Direct, Data and Digital Marketing Practice, Vol.10 No.2, pp. 150-160.
* Boyd, D.M, & Ellison, N.B. (2008) “Social Network sites: Definition, History and Scholarship”, Journal of Computer-Mediated Communication, Vol.13, Issue 2, pp. 210-230
* Beer, D. (2008) “Social network(ing) sites...revisiting the story so far: A response to Danah Boyd & Nicole Ellison”, Journal of Computer-Mediated Communication, Vol.13, Issue 2, pp. 516-529.
* Adamson, G., Jones, W. and Tapp, A. (2005) “From CRM to FRM: Applying CRM in the football industry”, Database Marketing & Customer Strategy Management, Vol.13, 2, pp. 156-172.
Many thanks Jeff
Jeff McCarthy BSc (Hons) | PGDipM | FCIM | FIDM | Chartered Marketer | CIM & IDM CPD Awards Associate Lecturer Marketing & Retail The Manchester Metropolitan University Business School Aytoun Campus Manchester UK M1 3GH Email: jeff.mccarthy@mmu.ac.uk
Staff Profile: http://www.business.mmu.ac.uk/staff/staffdetails.php?uref=391 Academia: http://mmu.academia.edu/JeffMcCarthy
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Jacqueline Vickery <jvickery183@gmail.com> 03/28/09 11:57 PM >>> Hello all, I am wondering if anyone is aware of some qualitative or quantitative research about sports and new media. I'm particularly interested in how sports fans are using message boards, cell phones, twitter, blogs, and other digital media to extend their communities and further perform their fan identities. Even more specifically, I am interested in American college football fans, but any research about sports fandom as it intersects with digital media would be really helpful.
Thank you much, - jacqueline
-- Jacqueline Vickery, PhD Student Co-Coordinating Editor, FlowTV.org Department of Radio-Television-Film University of Texas - Austin _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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