Hello everyone, A search of the databases I have access to resulted in just a handful of journal articles that offer ways to measure buzz/word-of-mouth on social media such as blogs and Facebook as well as on websites that are not predetermined (meaning the internet at large). An article in Adweek from October 2005 said the code to doing this has not yet been cracked. Has anything changed since then? Can anyone suggest articles and/or books and/or ways to operationalize and measure buzz/word-of-mouth? A commercial tool maybe? Please respond to hadas.eyal@mail.huji.ac.il and I will compile responses (I'm an optimist!) and post it for everyone. Thanks! Hadas ****************************************************** Hadas Eyal PhD Candidate, Department of Communication and Journalism Hebrew University, Jerusalem, Israel hadas.eyal@mail.huji.ac.il