----- Original Message ----- From: "Sandeep Krishnamurthy" <sandeep@u.washington.edu> To: <air-l@listserv.aoir.org> Sent: Monday, November 15, 2004 10:37 AM Subject: [Air-l] (no subject)
This book may be of interest to many list members. Thanks.
Table of Contents Contemporary Research in E-Marketing, Volume One ISBN- 1591403723
Social Oracles As Advertising Tools In Programmable Businesses Nick V. Flor, University Of New Mexico
Economic Issues In Advertising Via Email: A Role For A Trusted Third Party? Arvind Tripathi, University Of Washington Ram Gopal, University Of Connecticut Zhiping Walter, University of Colorado, Denver
Web Personalization For E-Marketing Intelligence Penelope MARKELLOU, Department of Computer Engineering and Informatics, University of Patras, Greece Maria RIGOU, Department of Computer Engineering and Informatics, University of Patras, Greece Spiros SIRMAKESSIS, Technological Educational Institution of Messolongi, Department of Applied Informatics in Administration and Economics.
Knowledge Gathering/Knowledge Sharing: The Business/Consumer Culture Dichotomy Rachel Mclean, Manchester Metropolitan University Business School, Uk Nigel M. Blackie, University Of Salford, Uk
MSQ-model- An Exploratory Study of the Determinants of Mobile Service Quality Veronica Liljander, Swedish School of Economics and Business Administration (Hanken), Helsinki, Finland Jan Nordman, Accountant, EMEA Finance, Lexmark International, Technology SA, Geneva, Switzerland
Experiencing Quality: The Impact of Practice on Customers' Preferences for and Perceptions of Electronic Interfaces Kyle B. Murray, University of Western Ontario
The Impact of EBay Ratings and Item Descriptions on Auction Prices: A Comparison of Designer Watches and DVDs Mark P. Sena, Department Of Information Systems, Xavier University C. Edward Heath, Department Of Marketing, Northern Kentucky University Michael A. Webb, Department Of Economics, Xavier University
Viral Experiences: Do You Trust Your Friends? Shenja Van Der Graaf, Department Of Communication And Information Studies, Utrecht University, The Netherlands
Public Opinions Of Online Privacy: Definitions, Assessment And Implications For Industry And Public Policy Kim Sheehan, University Of Oregon
Online Privacy: Consumer Concerns And Technological Competence Pushkala Raman, University of North Texas Kartik Pashupati, Southern Methodist University
Using Server Log Files and Online Experiments to Enhance Internet Marketing Charles F. Hofacker, Department of Marketing, Florida State University Jamie Murphy, School of Business, University of Western Australia
CRM, KDD and Relationship Marketing: Requisite Trio For Sustainable E-Marketing Nikhilesh Dholakia, University Of Rhode Island Jounghae Bang, University Of Rhode Island Ruby Dholakia, University of Rhode Island
An Interactive Marketing Communication Model In New Product Diffusion Fiona Sussan, Department Of Marketing, Baruch University
A Rhetorical-Prototype Mechanism For Creating E-Marketing Materials For International Consumers Kirk St.Amant, James Madison University
How Innovativeness Influences Internet Shopping Ronald E. Goldsmith, Florida State University Barbara A. Lafferty, University Of South Florida
Best, Sandeep
Home Page: http://faculty.washington.edu/sandeep Publications: http://faculty.washington.edu/sandeep/d/publist3.htm Blog: http://sandeepworld.blogspot.com/ Class blog: http://searchweb.blogspot.com
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