============================================================================================================= CALL to PARTICIPATE EuroITV 2011 Grand Challenge Competition - 3000 Euros Award Sum!!! a part of the EuroITV 2011 conference in Lisbon, Portugal June 29th ? July 1st 2011. www.euroitv2010.org Submission deadline: 29th May 2011 The submission system for the competition is opened ============================================================================================================= Pressing play and watching as moving images unfold on a screen or display is ultimately ? in the eyes of the audience ? a desire to enjoy an experience. We might want to watch a movie to be entertained or the news to stay informed on current events. Watching an episode of a favourite TV-series might help us decompress after a long day of hard work. Interacting with the content adds to that experience. For example, playing online games in relation to a television documentary might enhance learning in a fun way, checking out the video clip a friend recommended via the mobile phone is a shared experience adding to the feeling of relatedness, and creating mashups and uploading them online is a cool and challenging way to present one?s competence and creativity. EuroITV 2011 Grand Challenge Competition wants to premiere creators, developers and designers of interactive video content, applications and services that enhance the television and video viewing experience for consumers worldwide. Does your product, content, or service add to the positive experience the television audience is looking for? Are you about to rock the world of interactive video consumption and storytelling? Tell us all about it! The entries of the competition are expected to take a stand on the following questions, for example: * How might new technologies improve the enjoyment of watching television in the eyes of the audience? * What are the opportunities for innovative, creative storytelling offered by the multitude of platforms available today? An international jury of interactive media experts will honour and award the best entry with a total prize sum of 3.000 ? as well as additional prices for excellence in enhancing the viewing experience. The EuroITV 2011 Competition Grand Challenge award may be given to one entry, divided between several entries or not awarded at all, if the award criteria set by the jury are not fulfilled. All interactive video content, applications and services, which have been finalized or reached the stages of working demo or pilot, during the year of 2009-2011 are eligible to take part in the competition. Music to your ears? This is how to participate! Check out the website www.euroitv2011.org for submission. Submission deadline is May 29th ============================================================================================================= In case of questions, please contact: competition@euroitv2011.org COMPETITION RULES 1. Organizers The EuroITV 2011Grand Challenge Competition is a part of the EuroITV 2011 conference. The award is funded by EuroITV 2011. 2. Entries qualifying for participation All interactive TV content, applications, products and service concepts, which have been finalized during 2009-2011 are eligible to take part in the competition. An example of a suitable competition entry is a finished product, product pilot or demo. No drafts or mere ideas without relevant documentation will be accepted. The competition rules do not place limitations on the technology used in the entries. The jury has the right to reject the participation of an entry if it does not fulfil the participation criteria. All jury decisions are final. 3. Entry Submissions In order to complete a successful submission, the following information is required: ? A thoroughly filled out application form, found online on www.euroitv2011.org; ? A video documenting the submission (approx. 3-5 minutes); ? A description of the concept; A demonstration, production, pilot, or demo is eligible to be submitted to the competition. Each entry should be in form of a video documenting the submission (approx. 3-5 minutes and maximum size of 1.9 MB). The video should clearly indicate how the content, application, service, or product works and how it enhances the television viewing experience. In addition to the video, a short description of the concept in English must be attached to the competition entry in form of e.g. sketches, storyboards, images, power points, word documents etc. The description should present the key characteristics and benefits of the content, product or service in a concise and marketing-oriented manner. In addition, also other materials supporting the jury in their decision can be attached to the competition entry. Please note however, the jury decision will primarily be based on the video submissions, and additional materials will be used in case of further questions. We also welcome links to websites in relation to the entries, but the jury decision can only base the decision on submitted materials. 4. Participation Registration for the competition ends on May 29th 2011 at 21:00 (+2 GMT). Late entries will not be accepted. In addition to submitting the competition entry, participation requires registration using the registration form at the EuroITV 2011 website. All submissions must be in English. Originals sent to the competition will not be returned, so you should keep a copy for your own use. Post and packaging costs are the responsibility of the entrant. 5. Award The total award sum for the EuroITV 2011 Grand Challenge Competition is 3000 EUR, including travelling costs. Additional prices belong to the award as well. The sum and the prices can be awarded to one entry, divided between several entries or not awarded at all if the award criteria set by the jury are not fulfilled. 6. Immaterial property rights The immaterial property rights related to the competition works remain the property of the competitors. The entrants are responsible for ensuring that they have full copyrights to their competition entries and the right to use the works and their elements when participating in the competition. The material submitted to the competition remains the property of the author and may not be modified, changed in any way or used in whole or in part for the production of any other work. 7. Evaluation of the entries The participating works will be evaluated in the following areas: ? Innovativeness ? Commercial potential ? Entertainment value and/or usefulness and/or artistic merit and creative implementation ? The usability and user experience of interactive and context-aware functions and content 8. The Jury The EuroITV 2011 organization assembles the jury and its board for the competition. The jury board comprises of ? Artur Lugmayr, Tampere Univ. of Technology, Tampere, Finland ? Robert Strzebkowski, Beuth Hochschule f?r Technik Berlin, Germany and ? Milena SZ of Manifesto 21, Brazil Jury members (not confirmed yet): ? Simon Staffans, Format developer at MediaCity, ?bo Akademi University, FIN ? Dr William Cooper, Chief Executive of the news letter informitv.com, UK, ? Nicky Smyth, Senior Research Manager of BBC Future Media & Technology, UK, ? Sebastian Moeritz, President of the MPEG Industry Forum, USA/UK ? Stefan Englet, Segment Manager for Consumer Electronics, Software & Solutions Group EMEA, Intel, GER ? Dr. Carlos Zibel Costa, Professor of Inter Unities Post Graduation Aesthetics and Art History Program of University of S?o Paulo, BRA ? Dr Esther Imp?rio Hamburger, television and cinema course's coordinator of University of S?o Paulo, BRA 9. Reference rights EuroITV 2011 Grand Challenge Competition has the right to use the competition entries and a mention of the entrants as references in its marketing communications. EuroITV 2011 Grand Challenge Competition have the right to disseminate information about the competition arrangements, competition entries, the awarding of the winners and other details related to the competition in their marketing and advertising, e.g. on the web and in brochures and newsletters. The submitted works may be used by EuroITV 2011 Grand Challenge Competition without any restrictions or written permission in all presentations, TV broadcasting, CD/DVD productions, CD/DVD compilations and advertisements (internet, CD-ROM, TV, print). EuroITV 2011 Grand Challenge Competition has the unlimited right to use the submitted material for distribution on DVDs and other media, especially the right to distribute the video material to labels and broadcasting companies. 10. Announcement of results and presentation of the award The results of the competition will be announced at the EuroITV 2011 Grand Challenge Competition Awards Ceremony, held in conjunction with the EuroITV 2011conference. The winners will be awarded during EuroITV 2011. Award nominees will be notified in advance. Their presence at the EuroITV 2011 conference is strongly recommended. 11. Compensation of the finalists? travel and other expenses Travel costs are included in the award sum of 3000 EUR. Any Finnish entrants among the finalists will not receive compensation for their travel costs. However, EuroITV 2011 Grand Challenge Competition will pay for the conference tickets of the winners. EuroITV 2011 Grand Challenge Competition will not pay compensation for any other possible costs incurred by the entrants due to their participation in the competition. For more information please contact competition@euroitv2011.org Or in urgent matters: Artur Lugmayr, artur.lugmayr (AT) tut.fi, Tel.: +358 40 821 0558