Hi Christina, if its transmedia engagement / distribution (where companies project their products / brand across a range of media and other consumption practices) rather than transmedia story telling (the creation of stories that span different media) (though of course there are lots of cross overs and examples of campaigns that do both) you are interested in then Evans, E. (2011). Transmedia Television: Audiences, New Media, and Daily Life: Taylor & Francis is a good starting point. Best, Marcus ________________________________________ From: Air-L [air-l-bounces@listserv.aoir.org] on behalf of Cristina Aced [blogocorp@gmail.com] Sent: 15 May 2017 09:48 To: air-l@listserv.aoir.org Subject: [Air-L] Articles and bibliography on transmedia branding Hi everyone! I've been asked to teach a brief course about transmedia branding on a communications Master programme. Students will first have an introductory module on transmedia narrative. The objective of my course is to apply transmedia concept in communication and brand marketing. In addition to Jenkins texts on transmedia, do you know books or articles focusing on this topic? Many thanks in advance! Cristina Aced Universitat Pompeu Fabra / Universitat Oberta de Catalunya www.cristinaaced.com/blog <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/h/http://www.cristinaaced.com/blog> [image: Facebook] <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/e/http://s.wisestamp.com/links?url=https%3A%2F%2Fwww.facebook.com%2Fblogocorp&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D> [image: Twitter] <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/2/http://s.wisestamp.com/links?url=https%3A%2F%2Ftwitter.com%2Fblogocorp%20&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D> [image: LinkedIn] <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/3/http://s.wisestamp.com/links?url=http%3A%2F%2Fwww.linkedin.com%2Fin%2Fcristinaaced%20&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D> [image: Google Plus] <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/4/http://s.wisestamp.com/links?url=https%3A%2F%2Fplus.google.com%2F115516499238676362902%2Fposts%20&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D> [image: pinterest] <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/5/http://s.wisestamp.com/links?url=http%3A%2F%2Fpinterest.com%2Fblogocorp&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D> [image: about.me] <http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/6/http://s.wisestamp.com/links?url=http%3A%2F%2Fabout.me%2Fcristinaaced&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D> _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/ [http://www.winchester.ac.uk/PublishingImages/Email%20signature%20March%20201...] University of Winchester, a private charitable company limited by guarantee in England and Wales number 5969256. Registered Office: Sparkford Road, Winchester, Hampshire SO22 4NR