HI Alette, My students have found these two books productive: Karpf, D. (2016). Analytic Activism: Digital Listening and the New Political Strategy. New York, NY: Oxford University Press. Vromen, A. (2016). Digital citizenship and political engagement: The challenge from online campaigning and advocacy organisations. Sydney: Palgrave Macmillan. I like Karpf's earlier article on the 'ladder of engagement', too. I find it useful discussing the difference between messaging in the older public opinion agenda setting sense and the newer 'funnel'-based 'conversion'-oriented techniques for mobilising partisan bias. Cheers, Glen. Associate Professor Communications and Media Convenor of Master of Communication School of Arts and Communication Faculty of Arts and Design University of Canberra Current publications: https://canberra.academia.edu/GlenFuller Twitter: https://twitter.com/Eventmechanics Personal blog: http://eventmechanics.net.au/ -----Original Message----- From: Air-L <air-l-bounces@listserv.aoir.org> On Behalf Of Alette Schoon Sent: Wednesday, 16 May 2018 8:35 PM To: air-l@listserv.aoir.org Subject: [Air-L] Pressure groups and influence on Twitter Hi members I am currently supervising a PhD student who is examining how pressure groups like NPOs get their talking points into the mainstream media and public domain through using social media, especially Twitter. I was hoping members could provide some guidelines on useful literature to frame this discussion. The student is looking at public spheres and networked publics, but this seems not to engage sufficiently with the idea of actively strategizing around constructing messages to be taken up by the public. I was hoping there is literature that takes theories of agenda setting and influence/persuasion into the social media realm. I will really appreciate your suggestions. All the best Alette Alette Schoon (PhD) Senior Lecturer Video and Multimedia Production School of Journalism and Media Studies Rhodes University South Africa https://www.researchgate.net/profile/Alette_Schoon _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/