Hello, I wanted to share an announcement about my upcoming Digital Psychology Workshops across the USA and Canada, from Oct to Dec 2016. My workshops are more practitioner focused. However, I'm sharing this on AoIR as the content is science-based, with my classic workshop grounded in behavioral science, and my latest workshop on user emotion and motivation, grounded in a combination of neuroscience and psychology. As practitioner training, I had to simplify the science, so it's more appropriate for scholars who are interested in gaining a fast high-level birds-eye view of the literature, or who operate at the intersection between theory and practice. Grateful if you could share with anyone who may be interested. Warm regards, Brian ----------------------------- Digital Psychology Workshops (Oct to Dec 2016) Emotion & Motivation for Digital Behavior Change [N1] (1-Day) NEW In this workshop, you will learn how to develop interactive design and marketing strategies based on a combination of psychology and neuroscience, which we present in straight forward lessons that are practical, intuitive and results-focused. This workshop will improve your knowledge of human-centered design by teaching you how neurochemicals shape your users’ emotion, motivation, cognition, and behavior. Our ultimate goal is to help you build emotionally rewarding websites, mobile apps and digital campaigns that win your users’ trust, shape their habits and form long-term relationships with your brand. Upcoming N1 workshops: - Toronto: 17 Oct 2016 - Vancouver: 14 Nov 2016 - Seattle: 16 Nov 2016 - San Francisco: 18 Nov 2016 - Palo Alto: 21 Nov 2016 - Los Angeles: 28 Nov 2016 - Chicago: 15 Feb 2017 - New York City: 17 Feb 2017 LEARN ABOUT N1: http://www.alterspark.com/n1 Psychology for Digital Behavior Change [P2] (2-Day) In our classic workshop, learn how to recognize and apply over 40 core principles of online behavioral science and how to implement them into interactive designs and campaign strategies. You’ll learn how to build technologies and campaigns that capture user attention, boost comprehension, fire-up motivation, support decision-making, win trust and encourage behavioral change. After completing this workshop, you will then qualify to take our advanced workshop A1. Upcoming P2 workshops: - Ottawa: 11-12 Oct 2016 - Philadelphia: 24-25 Oct 2016 - Toronto: 7-8 Nov 2016 LEARN ABOUT P2: http://www.alterspark.com/p2 Psychological Architectures of Digital Behavior Change [A1] (1-Day) This advanced workshop is for people who have completed P2, or who are taking P2 and A1 back-to-back. You'll enjoy a deeper dive into feedback-psychology principles and psychological architectures such as gamification, habit loops, landing pages, and more. You'll also learn how to blend psychological strategies with creative thinking, to design user journeys that you can implement across your digital ecosystem, or load into marketing automation software. Upcoming A1 workshops: - Ottawa: 13 Oct 2016 - Toronto: 9 Nov 2016 LEARN ABOUT A1:http://www.alterspark.com/a1 ================== Brian Cugelman, PhD AlterSpark http://www.AlterSpark.com p: +1 (888) 977-2055 c: +1 (416) 858-2055 brian@alterspark.com http://linkedin.com/in/cugelman http://slideshare.net/cugelman http://twitter.com/cugelman -------------------------------- Workshops on digital psychology: http://www.alterspark.com/n1 http://www.alterspark.com/p2 --- This email has been checked for viruses by Avast antivirus software. https://www.avast.com/antivirus