In the biz, we still use icon, branded logo on screen, and the old network ID as well as the term bug, snipe, IBP (in broadcast promo). It varies by region, and who you work with too. I still produce national pieces, and I have noticed that even though the net has brought us closer together terms very from LA, to Atlanta to DC to NY. Many are just made up and become part of the lexicon. It's amazing! The Internet has actually created more options and more words because everything is converging due to disruptive convergence technologies. Chris -----Original Message----- From: air-l-bounces@listserv.aoir.org [mailto:air-l-bounces@listserv.aoir.org] On Behalf Of coopman@u.washington.edu Sent: Saturday, March 22, 2008 3:02 PM To: air-l@listserv.aoir.org Subject: Re: [Air-L] Looking for correct term Thanks! Out of curiosity, any other terms out there? -TED Ted M. Coopman Department of Communication University of Washington On Sat, 22 Mar 2008, Bob Rehak wrote:
Chris Anderson calls this a "snipe": "the industry's term for a network promotion embedded in into a broadcast." He distinguishes it from a "bug" -- the transparent network logo that sits in the bottom right corner of most screen broadcasts.
Chris Anderson, "Television Networks and the Uses of Drama," in Thinking Outside the Box: A Contemporary Television Genre Reader (Lexington: University of Kentucky Press, 2005), 65-87.
Hope this was the term you're looking for!
Best, Bob
-- Bob Rehak Assistant Professor Film and Media Studies Swarthmore College
On Sat, March 22, 2008 14:25, coopman@u.washington.edu wrote:
All,
I once heard of a slang/technical term for those irritating animated pop-up ads that run at the bottom of the TV screen during programs (love the Simpsons episode when Marge sprays them with bug killer and
they die heh-heh-heh) but now I can't find it.
Anyone know?
-TED
Ted M. Coopman Department of Communication University of Washington
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