Hello Lisa, I have spoken a few days ago with someone at the ASSIRM (the italian association of market research institutes, which account for some 3/4 of the total speding in Italy for market research) and he told me that such a percentage amongst they associates is lower than 1% of the total market research spending. However, when interpreting such a figure, one should take into account a couple of speculations: 1) There might be an higher proportion of Internet related research run by non-ASSIRM research institutes than by ASSIRM associates, and in such a case that figure for the whole Italian market would be understimate 2) Usually online market reseach project cost less than traditional market research projects, implying that there will probably be a non-linear relationship between spending and number of projects Finally worldwide figures might be available through the ESOMAR: www.esomar.org Good luck with your research. Luca Mr. Luca Meyer Consumer research advisor: http://www.lucameyer.com/en/ Italian Online Research Mailing List: http://it.groups.yahoo.com/group/ior Tel: +390122854456 - Fax: +390122854837 - Mobile: + 393355217628 - One world, one human race - -----Messaggio originale----- Da: air-l-bounces@aoir.org [mailto:air-l-bounces@aoir.org] Per conto di Ec.Deutskens@MW.unimaas.nl Inviato: lunedì 14 giugno 2004 17.33 A: air-l@aoir.org Oggetto: [Air-l] percentage online surveys Hallo everybody, I am looking for statistics that reveal which percentage of market research is conducted via online surveys, or alternatively, how much is spend on online market research If have been looking on the web but could not find good sources. It would be great if anyone would have some figures or know where to find them. THANKS! Lisa -------------------------------------------------- Drs. Elisabeth Deutskens PhD Student Universiteit Maastricht Faculty of Economics and Business Administration Department of Marketing Tel: +31 (-43) -3883716 Fax: +31 (-43) -3884918 E-mail: ec.deutskens@mw.unimaas.nl website: http://www.personeel.unimaas.nl/ec.deutskens/