Sigalit: Not to toot my own horn too much, but I do research on online religion from a folklore studies perspective. The most relevant stuff would be: "Toward a Theory of the Worldwide Web Vernacular: The Case for Pet Cloning" (in Journal of Folklore Research, Volume 42, Number 3, December 2005: 323-360) "A Theory of Vernacular Rhetoric: The Case of the 'Sinner's Prayer' Online" (in Folklore, Volume 116, Number 2, August 2005: 175-191) "Apocalypse in your In-Box: End-Times Communication on the Internet," (in Western Folklore Volume 56, Number 3/4, Summer/Fall 1997: 295-315) You can download those at: http://endnear.com/rgh/research.html Also you could look at: Dégh, Linda. 2001. Legend and Belief: Dialects of a Folklore Genre. Bloomington, Indiana: Indiana University Press. Dorst, John. 1990. "Tags and Burners, Cycles and Networks: Folklore in the Telectronic Age." Journal of Folklore Research 27 (3): 179-191. - - -. 1999. "Which Came First, the Chicken Device or the Textural Egg?: Documentary Film and the Limits of the Hybrid Metaphor." Journal of American Folklore. 112 (445): 268-281. Hathaway, Rosemary V. "The Visual Nature of 9/11 Lore." Journal of Folklore Research. 42 (1): 2005. 33-56. Kirshenblatt-Gimblett, Barbara. 1996. "The Electronic Vernacular." Connected: Engagements with Media, Ed. George E. Marcus. Chicago: University of Chicago Press. 21-64. Marvin, Lee-Ellen. 1995. "Spoof, Spam, Lurk and Lag: the Aesthetics of Text-based Virtual Realities." Journal of Computer-Mediated Communication 1(2). <http://www.informatik.uni-trier.de/~ley/db/journals/jcmc/jcmc1.html#Marvin95> Fernback, Jan. 2003. "Legends on the net: an examination of computer-mediated communication as a locus of oral culture." New Media & Society. 5: 1. 29 - 45. Baym, Nancy K. 1993. "Interpreting Soap Operas and Creating Community." The Journal of Folklore Research. 30: 2/3. 143-77. And I would be interested to hear other stuff that people know! Rob -- Robert Glenn Howard Assistant Professor Department of Communication Arts University of Wisconsin - Madison rgh@rghoward.com http://rghoward.com