Hi. As my literature review has progressed, I am sort of surprised of the fact that not many people touched on a basic issue in content analysis. As you know, the Internet is a different medium from traditional mass media, which have distinctive unit of analysis. Considering the web sites are interconnected with other web sites through hyperlinks, how can we determine the appropriate unit of analysis in analyzing web content? Traditional mass media have ultimate control over the exposure of content but the Internet allows users to extend the content. If we calculate the amount of content consumed by individual users, the actual amount of content available to the individual users surely exceeds ones carried by the individual web pages the users initially visit. My question is what is appropriate unit of analysis in web content analysis if we want to reflect the actual content available to the individual users. I hope I make myself clear here. Any thoughts will be welcome. Jenghoon Lee _________________________________________________________________ Express yourself instantly with MSN Messenger! Download today it's FREE! http://messenger.msn.click-url.com/go/onm00200471ave/direct/01/