Maciej, In 2005, there was a Journal of Computer-Mediated Communication issue dedicated to online community themes and issues: http://jcmc.indiana.edu/vol10/issue4/ Here are a few very good practitioner blogs where you may want to sift through posts: Nancy White: http://www.fullcirc.com/weblog/onfacblog.htm Lee Lefever/CommonCraft: http://www.commoncraft.com/blog Online Community Report: http://www.onlinecommunityreport.com/ You may also want to check out the lead up to the Community Next Conference: http://communitynext.com/ Hope this helps, Paul ----------- Paul DiPerna Blau Exchange http://www.blauexchange.org online ID: http://claimid.com/pdiperna ----- Original Message ---- From: Maciej Kos <kos@gnu.univ.gda.pl> To: air-l@listserv.aoir.org Sent: Monday, June 18, 2007 1:00:56 PM Subject: [Air-l] building online communities Hi, I am looking for literature that deals with building online communities in light of web2.0. I would be especially interested in market entry strategies - viral marketing, building community's critical mass, etc. Can you suggest anything valuable? Of course I prefer free resources (+elsevier) but a good book or two would be fine as well. Kind Regards, Maciej _______________________________________________ The air-l@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/