Hi everyone, Let me introduce myself: I am Maria Eronen, a PhD student of Communication Studies from University of Vaasa, Finland. I am currently working with my PhD dissertation concerning how celebrity gossip leads to moral discussion on Internet forums and discussion boards. By utilizing the analysis of evaluative language (e.g. Martin & White 2005) with rhetorical perspective, and by comparing Finnish and English language online discussions with each other, I hope to answer to two questions: 1) Do participants in celebrity-related online discussions form a moral community? and 2) Do they construe moral norms by interacting? The number of hate speech and naming of other discussion participants, for instance, can be seen as a sign of unsolved moral uncertainty typical of multinational and multicultural Internet discussions. It would be nice to know if anyone else works with similar topics ;) Greetings from sunny but very cold Finland, Maria