In economics, I believe this is referred to as "pushing on a string" - where pushing on one end of a string doesn't necessarily result in the other end moving forward. Nanu Iyer wrote:
Point of diminishing returns.
There is an example in:
Aldersey-Williams (1996). Interactivity with a human face. Technology review. 99(2). _______________________________________________ The Air-l-aoir.org@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org
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------ Michael T. Zimmer Doctoral Candidate, Media Ecology Department of Culture and Communication New York University webpage: http://homepages.nyu.edu/~mtz206/ weblog: http://michaelzimmer.blogspot.com/