Today, I was pointed to the Quantcast data on FB users by someone arguing against the perception/claim that FB is "quite white." http://www.quantcast.com/facebook.com I did a quick comparison with the MySpace data: http://www.quantcast.com/myspace.com When you compare the FB and MySpace demographics on Quantcast, the notion that there is a class difference between FB and Myspace users is supported (though obviously there are plenty of people from most classes on each site): Quantcast presents the data as bar charts that compare the demographics of a site's users to the internet population in general. The FB bars get bigger (i.e. greater representation on FB compared to the overall internet population) the higher the household income, while the MySpace bars get smaller. The MySpace levels are much closer to one another across income levels, while there is a big disparity in FB users at different income levels. FB users are also evidently more likely to be more educated than MySpacers (not surprising given its college origins). The non-white part is less clear. Overall, it does look like FB is more white, but African-Americans seem to be better represented on FB than on MySpace. FB has proportionally more African Americans than MySpace. On the other hand, FB has comparatively far fewer hispanics or "others" than does MySpace. Asians's comparative presence about the same on both sites. I would be interested in hearing what people know about Quantcast data -- where does it come from? how reliable is it? etc. Ironically, the day before danah posted her essay, a friend in London wrote on another space I frequent "What I want to know is where are the non white people on FB......infact FB is pretty boring [...] MySpazz is chaotic and a mess.... i like it, FB is way too bland." In more local news, the AoIR facebook group topped 200 members today, which I guess is about 15% of the list subscribers (though there are a few in the FB group who aren't here). Nancy