Dear colleagues, today ten years ago, the *LA Times <http://articles.latimes.com/2006/sep/08/entertainment/et-lonelygirl8> *reported that an Email sent from the lonelygirl15 YouTube account had been tracked back to the Creative Artists Agency. A couple of days later, three men in their twenties stepped forth and revealed that they were running the lonelygirl15 and Danielbeast channels and producing the videos. Bree (lonelygirl15) and Daniel were not teenagers vlogging their lives but fictional characters played by two obscure actors. Fans were divided about what to make of the news; some of them were seriously disappointed. In my open access e-book *Poetics of Early YouTube: Production, Performance, Success* <http://hss.ulb.uni-bonn.de/2016/4407/4407.pdf> I deal - among other things - with modes of performance in early YouTube culture. I show that video blogÂging was not a practice of confessional self performances which was corrupted by the insincerity of 'fakes' like lonelygirl15 but a practice in which different modes of performance were creatively employed from the very beginning. If you want to review the book for a journal: You're most welcome! Best, Rainer -- Dr. Rainer Hillrichs Universität Mannheim https://uni-mannheim.academia.edu/RainerHillrichs