The uniqueness of how Nigerians use the new media (appropriation) further yields itself to study when nationwide rumour broke out that answering calls from certain mobile phone numbers (09141-1) - obviously the date of the rumour, is deadly. Unprecedented calls and texting were made across new media space while the conventional media and news agencies (the transnational: AP, etc.) lend credence to the uniqueness of the urban legend. If you have witnessed such hyping in your commuities (local or national), kindly assist by commenting and providing useful information - Date, Situation, etc. The trend beagn in Nigeria in 2003, when mobile phones subscribers rumoured total switch off of their sets in protest for hike in call tariffs. The political/electioneering periods equally yielded data on such urban legends in (south west) Nigeria. My study focuses on new media appropriation and cultural influences (including demo-psychological) in south-west Nigeria. I'll like to request the most appropriate theoretical underpinnings, kindly assist. Thanks people. *'Wale Oni* *Communication Studies Dept.,* *College of Humanities & Culture, Osun State University* *IKIRE CAMPUS,* *221104 Nigeria* +234 8160831501, +234 8056673899 color=#0000ff>* Alt. Email: walegzy@email.com > color=#0000ff>*