The University of Michigan is hosting Social Media and Society in India April 4-5, 2025. Each year, student papers are peer reviewed, presented, and archived. Please see details of the conference <https://influencers.conference.si.umich.edu/> which is aimed at giving academics a close interaction with people whose work is impacted by, and impacts the use of social media including members of parliament, film and television artistes, journalists, activists, political party workers, and influencers in a range of domains. Please see the Call for Papers <https://joyojeet.people.si.umich.edu/smsi-cfp.html> below and consider submitting. *Call for Papers: Social Media and Society in India* *Student Session 2025* *Important Dates* - *March 10, 2025* : Submission Deadline - *March 17, 2025*: Acceptance Notification Deadline - *March 31, 2025*: Poster Deadline (Accepted Papers) - *April 4-5, 2025*: Student sessions at the symposium All dates are in EOD (Anywhere on Earth) *Submissions* We invite student researchers who are interested in the intersection of social media influencers, practices and democracy in India to submit short papers and extended abstracts. The following themes are indicative of the general interests of the conference: - Social media platforms and influencers’ practices in India, e.g., patterns of behavior, i.e. how they use different social media platform features. - Influencer strategies and impact, i.e. how they gain and maintain popularity, how their influence gets operationalized. - Collaborative influencing; social media influencers’ impacts on the social, political, cultural, and economic landscapes in the regions. - Growth of the influencer industry and it's contribution to entrepreneurship, brand growth, gig-economy etc - The role of social media and influencers on democracy and civic engagement in India - Innovative methodologies for studying influencers, including novel approaches to audience engagement, content analysis, platform-specific strategies, and the sociocultural impact of digital influence Those interested in participating are asked to submit a short paper (upto 4000 words without references) or an extended abstract (1500-2000 words without references). The following format is required for submissions (MS Word), and uploaded papers must be in a PDF format along with the source files. Archived papers from the 2023 conference are stored at the University of Michigan’s Deep Blue Archive (*https://dx.doi.org/10.7302/7881* <https://dx.doi.org/10.7302/7881>), and are available for public consumption. Archives from the 2024 conference will be released soon.