*** Call for Late Breaking Results *** 20th International Conference on Persuasive Technology (PERSUASIVE 2025) May 5-7, 2025, 5* St. Raphael Resort and Marina, Limassol, Cyprus https://2025.persuasivetech.org (*** Proceedings to be published by Springer in LNCS ***) In a world in which technology is increasingly present in people’s lives, and changing human behavior and attitudes is often the key to solving many societal and personal problems, studying how technology might be used to influence humans (in their behavior, attitudes and information processing), is paramount. Persuasive Technology is a vibrant interdisciplinary research field, focusing on the design, development and evaluation of interactive technologies aimed at influencing people’s attitudes and/or behaviors through persuasion, but not through coercion or deception. The research community aims at enriching people’s lives in various domains such as health and sustainability by supporting people in setting and achieving their own goals, thus helping them change their behavior. The 2025 conference will be hosted in Limassol, Cyprus at the 5* St. Raphael Resort and Marina. The previous successful conferences have been organized in Wollongong, Limassol, Eindhoven, Stanford, Oulu, Claremont, Copenhagen, Columbus, Linköping, Sydney, Padua, Chicago, Salzburg, Amsterdam, and Waterloo. The conference series seeks to bring together researchers and practitioners from industry and academia working with various topics of persuasive technology. SCOPE The scope of the conference includes (but is not limited to) the following topics: • Persuasive systems’ design • Behavior change support systems • Interaction with persuasive systems, interfaces, visualization • Interactive agents in persuasive systems • (Generative) AI for persuasive technology • Tailored and personalized persuasion • Gamification for persuasion • Evaluation and validation of persuasive applications • Fitting methods for development, evaluation and implementation of persuasive systems • Optimizing engagement with persuasive systems • Software architectures and technical infrastructures for persuasive systems • Smart environments, e.g. IoT, and persuasion • Digital Marketing, eCommerce, eTourism and SMART ecosystems • Motivational, cognitive and perceptual factors in persuasive technology • Application domains for persuasive technologies such as safety, healthy living, sustainable behaviors, learning and training, marketing and commerce, work environments, organizations • Positive technology • Humanizing and/or dehumanizing effects of persuasive technology • Values and ethics in persuasive technology • Privacy, perceived security and trust in persuasive technology • Resilience and counter-persuasion • Detecting persuasive strategies in social media posts • Encouraging adherence to safety measures in pandemic situations Questions that we hope to be addressed include, but are not limited to: • How to recognize and demonstrate the real life effects of persuasive technology on people’s attitudes and behaviours? • How to conduct studies that not just show their effectiveness but are also able to explain in more detail why a design or intervention works? • How to design an evaluation study so that it yields insights that are applicable to other designs or interventions? • How theoretical insight can help improve application and/or intervention planning and design? • How can design and intervention studies improve theory? LATE BREAKING RESULTS We welcome submissions for Late Breaking Results. The papers in this category cover new research in any topic that regular paper submissions cover and are expected to present new and emerging results. Authors should submit a 6-8 pages paper (excluding references) in Springer LNCS format: (https://www.springer.com/gp/computer-science/lncs/conference-proceedings-gui...). Accepted papers in this category will be published by Springer in an adjunct volume of the Lecture Notes in Computer Science series (pending approval, https://www.springer.com/gp/computer-science/lncs). The submission link is: https://easychair.org/conferences/?conf=persuasive2025 (choose LBR). IMPORTANT DATES • Submission deadline: March 1, 2025 (AoE) • Decision notification: March 15, 2025 • Camera ready: March 28, 2025 • Author registration deadline: March 28, 2025 ORGANISATION General Chairs • Evangelos Karapanos, Cyprus University of Technology, Cyprus • George A. Papadopoulos, University of Cyprus, Cyprus Program Chairs • Raian Ali, HBKU, Qatar • Khin Than Win, University of Wollongong, Australia Proceedings Chairs • Elena Vlahu-Gjorgievska, University of Wollongong, Australia • Kiemute Oyibo, University of York, Canada Society for Persuasion and Technology Steering Committee • Raian Ali – Chair Professor, College of Science and Engineering, Hamad Bin Khalifa University, Qatar • Luca Chittaro – General Member Professor, Human-Computer Interaction Lab, Department of Mathematics, Computer Science, and Physics, University of Udine, Italy • Roberto Legaspi – General Member Research Scientist, Collaborative AI Lab, Human-centered AI Laboratories KDDI Research, Inc., Japan • Harri Oinas-Kukkonen – General Member Professor, Information Systems Science and Dean of Graduate School, University of Oulu, Finland • Kiemute Oyibo – General Member Assistant Professor, Interactive Systems Research Group, Department of Electrical Engineering and Computer Science, York University, Canada • Khin Than Win – Secretary Professor at the University of Wollongong, Australia