Dear All, After events in New Zealand, I suggest that we should wait a few days before we talk about imagining or seeking audiences in social media. Some of us are still grieving from the attacker's desire for social-media fame. And we are grieving for many other reasons, of course. thank you, --michael ----- Michael Muller, PhD, IBM Research, Cambridge MA USA ACM Distinguished Scientist ACM SIGCHI Academy IBM Master Inventor ----- Original message ----- From: Mark Carrigan <mark@markcarrigan.net> Sent by: "Air-L" <air-l-bounces@listserv.aoir.org> To: air-l@listserv.aoir.org Cc: Subject: [Air-L] Imagining your audience on social media Date: Sat, Mar 16, 2019 5:23 AM Hi everyone, Could anyone recommend literature on how people imagine audiences on social media? I'm particularly interested in the *ambition *to build an audience: who they are imagined to be, how it is imagined they can be reached, what is imagined to flow from winning their attention. I'm finding stuff that touches on this in the literature on micro-celebrity and influencers but I've got a bit preoccupied with how this relates to the practical steps people take in their day-to-day use of a platform. Any ideas or leads to follow are very much appreciated. Thanks! Cheers, Mark ____________________________ Sent From My Desktop www.markcarrigan.net @mark_carrigan *Digital Engagement Fellow, The Sociological Review Foundation <[1]http://www.thesociologicalreview.com/> (@TheSocReview <[2]http://www.twitter.com/thesocreview/>)* *Postdoctoral Research Associate, University of Cambridge (@CPGJCam <[3]http://www.twitter.com/cpgjcam/>)* *Each of my jobs is part-time therefore it will often take more than 24 hours for me to respond to e-mails. I sometimes work unusual hours as my preferred way of balancing these multiple roles. If this e-mail arrives outside of office hours, please do not feel obligated to respond until office hours have resumed. * *I subscribe to the **Email Charter* <[4]http://www.emailcharter.org/>* and you should too* _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers [5]http://aoir.org Subscribe, change options or unsubscribe at: [6]http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: [7]http://www.aoir.org/ References 1. http://www.thesociologicalreview.com/ 2. http://www.twitter.com/thesocreview/ 3. http://www.twitter.com/cpgjcam/ 4. http://www.emailcharter.org/ 5. http://aoir.org/ 6. http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org 7. http://www.aoir.org/