Not specifically what you're looking for but relevant and interesting: a) Marxist-influenced, but not solely about online advertising: Andrejevic, M (2011) 'The work that affective economics does', Cultural Studies, 25, 4-5, pp604-620 Hearn, A (2010) 'Structuring feeling: Web 2.0, online ranking and rating, and the digital 'reputation' economy, Ephemera: theory & politics in organisation, 10 (3/4). b) Critique of digital advertising: Turow, J. (2012) The Daily You: how the new advertising industry is defining your identity and your worth. New Haven and London: Yale University Press c) on the political economy / socio-economic construction of social media: Robert Bodle (http://msj.academia.edu/RobertBodle) Jose van Dijck (http://home.medewerker.uva.nl/j.f.t.m.vandijck/publications.html) Helen -----Original Message----- From: air-l-bounces@listserv.aoir.org [mailto:air-l-bounces@listserv.aoir.org] On Behalf Of Adam Fish Sent: 05 November 2012 11:00 Cc: AoIR mailing list Subject: [Air-L] Marxist Critiques of Online Advertising? Anybody know of any Marxist critiques of online advertising? Anything looking at Pagerank and YouTube advertising through the frames of monopolisation, commodification, and accumulation? Des Freedman has an excellent starting point in Web 2.0 and the Death of the Blockbuster Economy in Misunderstanding the Internet. Anything else? Thanks. Adam Fish, PhD Lecturer, Media and Cultural Studies Bowland North, Floor B Department of Sociology Lancaster University, UK LA1 4YT p. 01524592699 a.fish2@lancaster.ac.uk @mediacultures, mediacultures.org http://www.lancs.ac.uk/fass/sociology/profiles/Adam-Fish/ _______________________________________________ The Air-L@listserv.aoir.org mailing list is provided by the Association of Internet Researchers http://aoir.org Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org Join the Association of Internet Researchers: http://www.aoir.org/