Hey Lilly, Check out the works on "netnography". Main works are by Robert V. Kozinets and Langer and Beckman. Good luck! -- Kind regards, Olena www.olenka.wordpress.com Original message: Message: 7 Date: Mon, 2 Jul 2007 17:14:16 -0700 From: lilly nguyen <lillynguyen@ucla.edu> Subject: [Air-l] online ethnography To: air-l@listserv.aoir.org Message-ID: <F3822AF9-C577-4BC3-AC63-C09528C3FA0C@ucla.edu> Content-Type: text/plain; charset=US-ASCII; delsp=yes; format=flowed Hi all- I was wondering if anyone has come across articles and literature on doing online ethnography. I know that AOIR has put together an ethical document on doing online research more broadly, but has there been any kind of exploration of the role and definition of ethnography in online environments? It seems to me that there has been work into online communities and online behaviors and practices through the use offline ethnography, but has there been any kind of consideration of what online ethnography would look like or be defined as? -lilly Lilly Nguyen PhD Student, Dept. of Information Studies lillynguyen@ucla.edu