Hi Karyn & All, Replying mainly to interrupt the ever increasing nested replies that include multiple versions of the digest, which I suspect will eventually contain enough text to power the next version of GPT! But as I’m writing anyway, a few thoughts: I don’t think there is a definitive text on multimodal DA of TikTok yet, as others have suggested. But for general approaches, I can recommend “Introduction to Multimodal Analysis” by Per Ledin and David Machin. That is an introductory textbook, so if you’d like a more theoretical take you could try “Multimodality: Foundations, research and analysis–A problem-oriented introduction” by John Bateman, Janina Wildfeuer and Tuomo Hiippala (and other work by these authors). I’d strongly recommend Kendra Calhoun’s article about Vine (https://doi.org/10.1111/jola.12206) as a great example of discourse analysis of short video formats (and I believe she’s publishing something about TikTok soon). Finally, if you’ll allow me a bit of self-promotion, my own co-authored textbook “Researching Language and Social Media” (Page, Barton, Lee, Unger & Zappavigna) has a number of additional sections on multimodality in the 2nd (2022) edition. Chapter 5 in particular deals with discourse and qualitative analysis. Hope this helps, Johnny Message: 1 Date: Fri, 31 Mar 2023 20:23:54 +0000 From: Karyn Hollis <karyn.hollis@villanova.edu> To: "air-l@listserv.aoir.org" <air-l@listserv.aoir.org> Subject: [Air-L] Tik Tok Video Analysis Message-ID: <MN2PR03MB5327BDA9B3C82B69F42AF9CA948F9@MN2PR03MB5327.namprd03.prod.outlook.com> Content-Type: text/plain; charset="Windows-1252" Hi All? Can anyone suggest a basic text for getting started with multimodal discourse analysis (or another method) for analyzing Tik Tok videos? Many, many thanks, Karyn Hollis