[Air-L] New book on Internet mercenaries and viral marketing in Chinese social media

Dear Air members: Just a bit of self-promotion. My new book entitled "Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media" is out. For detailed information see the link: http://www.igi-global.com/newsroom/archive/china-resistant-bite-regarding-ap... . Best wishes, WM Wu Mei, Ph.D. Associate Professor Deputy Head Department of Communication Faculty of Social Sciences & Humanities University of Macau Taipa, Macau Tel: (853) 83978994 (O) Fax: (853) 28838312 E-Mail: meiwu@umac.mo