Hello all I had a tremendous response to my first query on my research for my theses I thought I'd go to the list once again. I am looking for literature, web sites, books, and any other resources that can give me a good overview of evaluation of SMS campaigns. If you can suggest resources specific to evaluation of SMS campaigns undertaken by NGOs and civil society organizations that would be great. What I am looking for are general guidelines in evaluating whether your SMS campaign was successful or not. What metrics are used, and how does one define ROI (return on investment) in a social justice SMS campaign? What I have discovered so far in my research is that the actual numbers are pretty low in many SMS campaigns by NGOs in terms of how many signed a petition, for example, by SMS. However, despite the low numbers, many NGOs still were able to use SMS campaigning to push their agenda successfully and that there is a tremendous interest among NGOs to use SMS technology for their campaigns. This is true particularly in developing countries. Any help will be appreciated. Redante ____________________________________________________________________________________ Finding fabulous fares is fun. Let Yahoo! FareChase search your favorite travel sites to find flight and hotel bargains. http://farechase.yahoo.com/promo-generic-14795097